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Top 1000 Brands | Singapore
August 16 @ 7:30 am - 12:30 pm$9000
On the 16th of August 2017, Campaign Asia Pacific (in partnership with Nielsen) will host the Top 1000 Brands by at The Fullerton Hotel in Singapore.
08:00 – Registration starts and morning networking
09:00 – Campaign Asia Pacific opening remarks
Welcome to Asia’s Top 1000 Brands; the most definitive guide to brand perception across 13 different markets in Asia, in partnership with Nielsen. This breakfast briefing will take a look at what it takes to build a powerful brand that resonates across the diverse cultural landscape that is South East Asia and results in consumer loyalty.
09:05 – The Nielsen Report
09:20 – Quality is king: brand building and consumer loyalty
The Nielsen report showed us that consumer loyalty is won by quality (53%) followed by reliability (24%), more so than social responsibility (5%) and brand marketing (3%). Have marketers been dedicating too much time to brand identity at the expense of what the consumer is truly looking for: a quality product? And when quality product design already accounts for experiences and brand building – what value add can a marketer bring to the brand process?
Moderator: Faaez Samadi, Marketing Editor at Campaign Asia-Pacific/
09:50 – Loyalty Programmes: are rewards no longer rewarding?
Brand Loyalty programmes scored very low in the report (5%) despite companies spending billions of dollars collectively on them each year. Many “points” are often left untouched over a period of time and the programmes themselves are easily forgotten. With such a fractured consumer landscape offering more choice than ever before, is consumer lifetime value still a relevant measure for the success of loyalty programmes? And ultimately, what do these programmes offer when brand have to win customers again and again at every touch point?
10:20 – Coffee and networking refreshments
10:50 – Brand authenticity and activism
Brand’s today are filling the void left by politicians and the media by using their influence to create a better world. However, as evidenced by recent controversies, good intentions can go awry and in advocacy, brands open themselves up to scrutiny and even, ridicule. What must brands do to stay on the right side of that balance? And how can brands be authentic in their activism campaigns? And is it still accepted to use a cause to sell a product?
Moderator: Babar Khan Javed, Southeast Asia Editor at Campaign Asia-Pacific.
11:30 – Agency | Marketer Partnership Awards presentation
The Agency | Marketer Partnership Award in conjunction with The Observatory recognises the most effective client-agency relationships in Asia Pacific.
Richard Bleasdale, Managing Partner, Asia Pacific, The Observatory International
12:00 – Campaign Asia Pacific’s closing remarks