• Oct142017
    Ad Fraud

    How Brand CMOs Can Solve Ad Fraud

    Google recently announced a much-anticipated new standard to ensure that fraudulent traffic is detected and advertisers are refunded for their…

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    Babar Khan Javed
  • Oct082017
    advertising

    The Problem With Measuring Actual Advertising Views

    From the beginning, the vast majority of the television audience knew that commercials were the price they paid to get…

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    Babar Khan Javed
  • Oct022017
    Media Channel Advertising Effectiveness

    Media Channel Advertising Effectiveness Stats and Vested Interests

    As technology editor of Campaign Asia, every day I am subjected to “studies” on media channel advertising effectiveness, all of…

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    Babar Khan Javed
  • Sep242017
    magazine ads effective

    Who Killed Magazine Ads?

    While the industry goes around blaming the duopoly, for the demise of magazine ads, the reality isn’t very PC. Background…

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    Babar Khan Javed
  • Sep092017
    Intelligent Tracking Prevention

    Apple’s Intelligent Tracking Prevention Creates Winners and Losers

    If you care about the user experience, then Apple’s Intelligent Tracking Prevention initiative should be praised. Here’s why. May 2017…

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    Babar Khan Javed
  • Sep082017
    Dara Khosrowshahi

    Five Reasons Dara Khosrowshahi Could Thrive at Uber

    While speculators believe that Dara Khosrowshahi isn’t the right choice, I argue that he could very well be. Trust &…

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    Babar Khan Javed
  • Sep012017
    DigiMark

    The Business Case for Female Diversity at DigiMark 2018

    Oh, hi there. Do work at TEC? Do you produce the DigiMark Conference? Do you not know that women work…

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    Babar Khan Javed
  • Aug302017
    Consultancies Can't Compete

    Why Consultancies Can’t Compete with Agencies

    Regardless of what op-eds from either side suggest, consultancies can’t compete with agencies and aren’t competing on a level playing…

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    Babar Khan Javed
  • May012017

    Successful Media Impressions for Centric DXB

    As the former CCO for Centric DXB, I led the co-authorship of over 200 high level thought leadership articles for…

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    Babar Khan Javed