One of the world’s leading journalists, Babar Khan Javed has built his career by highlighting examples of clutter breaking marketing and business tactics.

Just out of college, Babar built a social media agency and sold it to the world’s largest media holding company in just three years.

Today he is the Southeast Asia Editor for Campaign Asia, the authoritative voice of the media, marketing and advertising community in the APAC region.

Prior to this role, he was the country general manager for Centric DXB, one of the fastest growing independent digital strategy firms in the MENA region.

Along the way, Babar became a prolific startup adviser and mentor, investing his time in companies that seek to solve inconveniences that the common man faces.

Babar Khan Javed launches Insights for Centric DXB.

Babar Khan Javed brings together best practices and knowledge from the C-suite to educate marketers across brand, agency, and publisher roles.

Within a month of joining Centric DXB in a dual role of the chief content officer for the MENA region and country general manager for the APAC region, Babar Khan Javed has leveraged in journalistic skillset to help practitioners explain their ideas and craft.

The new platform has allowed senior leaders of Centric DXB to showcase their ideas, perspectives, and success cases, while also drawing interest & attention from publishers such as AdAge, Entrepreneur Magazine, CMS Wire, Brand Quarterly, and Gulf Marketing Review.

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